Escape the heat in August with the NEW Reese’s Peanut Butter Caramel Craze Blizzard® Treat, available through August 31 at participating DQ® restaurants in Texas.

Each spoonful of the Reese’s Peanut Butter Caramel Craze Blizzard Treat is the perfect mix of rich peanut butter and smooth, creamy caramel. The craveable creation features chunks of Reese’s Peanut Butter Cups, salted caramel chocolate truffles, and world-famous DQ soft serve. Chocolate and peanut butter are already a classic combo, but with caramel in the mix, it’s an instant summer classic treat. 

This summer marks a legendary milestone for DQ® restaurants in Texas as they celebrate the 40th anniversary of the iconic Blizzard® Treat – the spoonable sensation redefined frozen desserts in 1985 and has been flipping frowns into smiles ever since.

The Blizzard Treat made an instant splash with fans across America, selling more than 100 million in its first year alone. Known for its thick, creamy texture, this signature treat is served with the iconic red spoon. 

Pair the NEW Reese’s Peanut Butter Caramel Craze Blizzard Treat with the perfect meal, pair it with classic favorites like the Hungr-Buster®, Chicken Strip Country Basket®, BeltBuster®, or The Dude® Chicken Fried Steak Sandwich.

For more than 75 years, DQ restaurants in Texas have been friendly, gathering spots where fans enjoy delicious treats and eats and create fond memories. To be the first to learn about Blizzard of the Month flavors, new product news from the Texas Dairy Queen Operators’ Council or find a store location, follow us on Instagram, Twitter or Facebook or visit dqtexas.com.

About Texas Dairy Queen Operators’ Council 

There are few brands as iconic as the DQ brand. Innovative DQ treats and eats, along with the unique DQ restaurant concepts, have positioned DQ restaurants in Texas as a leader in the quick service restaurant industry. The Texas Dairy Queen Operators' Council is a nonprofit organization made up of DQ franchisees operating in Texas. The Council develops the advertising and marketing program for DQ franchisees in Texas and controls the Texas Country Foods menu along with managing supply/distribution for the DQ restaurants in Texas. The DQ restaurants in Texas are franchised by American Dairy Queen Corporation and the DQ franchise system includes approximately 7,000 franchised locations in the United States, Canada, and more than 20 other countries.